There are 2 ways of getting more internet traffic to your website: Paid for advertizing (PPC) or Website Search Engine Optimization.
Not every business website can get to page 1 on Google for every keyword. But if your business is not on page one of Google, you will get very little traffic.
The top ranked website on page 1 of Google is estimated to get 33% of all the search traffic, with radical decreases in search traffic as you proceed lower down the page.
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